I won’t get into the current state of SEO, which is tough for small publishers. For over six months, I’ve been saying that Facebook is the best platform for publishers right now. Last year, we moved 95% of our content production to focus on Facebook, which turned out to be one of my best business decisions in the last ten years.
To show you what I mean, the website where I’m running a $50K challenge made $16,331 in the last 30 days.
This number looks great, but what’s even more exciting is this: half of our revenue for the past month came from just the last week. Right now, we’re making just over $1,000/day on average, which is an amazing achievement.
I’ve invested just under $4,000 on Facebook ads in the last 30 days, experimenting with two types of ads.
Most of my budget has gone towards boosting Facebook likes, but over the past 10 days, I’ve started testing ads that link directly to our articles. So far, the results for these link ads have been very promising, and I see a potential opportunity here. I’m not yet sure if this strategy is scalable, but I’ll share more about it next week.
What’s Working Best on Facebook in 2024
I wrote this blog post where I explain the entire journey and all the step-by-step actions you need to take to achieve amazing results on Facebook.
Today, I’ll share with you the two types of posts that are performing the best at the moment.
1) Pictures with your link in the first comment
Pictures perform well on Facebook, but posting an image alone won’t drive traffic to your website. The trick is to post your link in the first comment and mention in the image’s description that further information can be found in the comments.
Your goal should be to create and share interesting photos relevant to your niche that will engage your audience and encourage them to interact with the comment containing your link. This strategy has proven highly effective on many of our Facebook pages, significantly boosting traffic to our website.
The downside? Currently, there’s no tool available that allows you to schedule a post with the first comment automatically. Manually managing this can be a hassle, but don’t worry, there’s a solution coming up.
2) Text posts with a background and a link in the first comment
These types of posts are experiencing incredible reach and engagement. The number of comments these posts receive amplifies their reach even more. Similar to image posts, the goal is to maximize comments to enhance engagement and reach, ultimately driving traffic to your website via a link in the comments.
The downside is that no tools exist to create or schedule these particular types of posts or to add a comment to them automatically. Currently, they must be created and managed manually on Facebook.
However, there’s good news: we have a solution for this issue too.
Big announcement: The Strevio Scheduler is now live
Strevio offers 3 key features that make it the perfect tool for publishers:
1. With Strevio’s feature called Intelligence, you can analyze your Facebook competitors just like you would with SEO tools such as Ahrefs or Semrush. Strevio Intelligence allows you to discover their most effective post types, learn what’s working for them, and adopt similar strategies. You can identify which topics, titles, and featured images are most effective.
2. Second feature is the ability to analyze your own page. This is crucial because it helps you understand what’s most effective for your audience. With just a few clicks, you can identify your top-performing posts to reschedule them, enhancing engagement and driving more traffic to your site.
3. Strevio introduces the tool for publishers to schedule posts on Facebook
Remember the two types of posts we discussed earlier — pictures with a link in the comments and text posts with a background and a link in the comments? You can now create and schedule these post types with Strevio, eliminating the need for manual effort.
/ I’ve asked countless times before about the best tool for scheduling posts on Facebook, and my answer has always been Buffer. Until now, Buffer has worked the best for us in scheduling articles. Although it didn’t offer all the features we needed, it was good enough for most of our requirements.
However, the situation has drastically changed. I firmly believe that Strevio now offers the best Facebook scheduler on the market. With its comprehensive features, I truly think it’s leagues ahead of any other tool available for publishers.
For over a month, we have been using Strevio across more than 20 Facebook pages, and the results have been astounding. The traffic we’ve received has never been better, our revenue is at an all-time high, and our team is saving a significant amount of time since Strevio is the only tool they are using for Facebook.
Although we plan to add many more features and exciting updates to Strevio, we genuinely believe that we have developed the ultimate tool that can help publishers achieve the best possible traffic results.
We offer a 7-day free trial for you to try Strevio and test all our features. If there’s anything you find helpful or would like to see in Strevio, please don’t hesitate to reply on my email: hasib@strevio.com